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Keyword Ranking Tool – Also Effective for Domain Names

The main goal of all online business companies is simple– direct as much traffic as possible towards their site; which promotes their services and products. To ensure this, companies utilize different website promotion options. This includes tactics such as the use of keyword research in tandem with article marketing. Maximized with aggressive use of article submittal software which are touted to help secure a strong online presence. Although this is just one of the other available options such as pay-per-click PPC advertising, email promotions, and others.

What needs to be appreciated most is that keyword research can also be effective in choosing your domain name. The right domain name dictates the initial amount of traffic that your website gets. Since people rarely search for actual company names, businesses must learn how to incorporate their products into their domain names. The inherent search-potential of a site alone could be considered as a defining proposition while names are being considered.

Your choice of an appropriate and distinctive domain name will get the ball rolling. Whether or not the ball consistently rolls towards your website is determined by a number of contributory characteristics of that chosen domain name. This should include the “Magic Four” elements of: uniqueness, appeal and easy recall.

Correctly naming your online presence can determine just how viable your online presence will eventually become. Often, it is a make-or-break characteristic of any website. To ensure your company’s success, utilize a keyword research program (such as Market Samurai and Domain Samurai) to fully understand and take advantage your domain name’s: traffic, relevance, competition, commerciality. Keyword Research should actually be your basis in making assessing your marketing, choosing your “golden nugget” keywords, and finally your domain name.

If the services or products you offer aren’t mentioned anywhere in your actual business name or brand name, incorporating them into your domain name is always the best way to go. For example, if you have a family-run pastry shop that delivers across California called Sullivan’s; choosing sullivans.com will hardly put across what your company is about. On the other hand, if you use sullivanpastry.com, then every search geared towards “pastry” will have your domain name on it.

But the plot actually thickens. There is more to this matter than the foregoing, as the “Magic Four” criteria mentioned above have to be fully contended with. Specifically, your keywords should:
(1) have sufficient traffic to assure a sustained market,
(2) be relevant to your niche,
(3) not have too many webpages where they are used, and
(4) have enough commercial potential to warrant your sustained marketing initiatives.

Ross said...

Sadly I must disagree with many of my brother and sister officers over the reduced retirement age debate. Just as the rules of the game should never change for those in the game already, those who made the decision to "play" based upon their understanding of those rules, neither should rules be adopted retroactively in this regard for the same reasoning. This insidious theme of “me, me, me” on the part of ROA and much of the RC community has caused me to suspend active participation in the organization. During a recent 3 year active duty tour I saw this manifest many times, both stateside and in theater. ROA should, by its own charter, be so much more.
In a recent posting LTC Ralph Mitchell expressed what most accept to be legitimate argument in favor of early retirement, but a closer, more objective look is called for here. That congress did a self-serving thing regarding their retirement policies is neither surprising nor something to be copied by us. Two wrongs still do not make a right. We are, after all military officers, not mere congressmen/women. If policies in place in the 50s have become antiquated, other changes have occurred that argue against early retirement - longevity for one. The longest reach many make in the argument is comparing apples to watermelon, full time employment retirement policies with those of part time, often infrequent, but well compensated employment. That unemployed vets represent a higher number than they should is debatable, but, if true, may have little to do with their vet status. (As an aside, not all those so visible on some of our streets holding the cardboard sign indicating so are, indeed, vets.)
Returning vets may face discrimination in the job market, but they also benefit from preferences, both formal and informal. Many companies and local, state and federal governments accommodate military service by their employees. As far as reservists deserving additional or early money, why exactly? No one has forced today’s service member into uniform and who among us is in it for the money? “Unpaid time” is, again ultimately, a choice with the “restitution” being satisfaction, pride and/or promotion. Another argument made by LTC Mitchell and others deals with the loss of drill pay while in the gray area. We would do well to remember that most of our fellow countrymen and women must be content with or, at least, deal with the jobs they have full time or work second jobs, often without other benefits available to the gray area reserve component retiree. We can, too. That the government may waste millions elsewhere is, again, irrelevant. The answer is to correct that problem, not to use it as an excuse to further exacerbate our country’s strained financial situation.
Finally the issue concerning parity with the AD – I’ll just limit myself to the math (As imperfect as it may be, it is still instructive.) 365 (days a year) X 20 (years service) = 7300 …………………………. 50 (points per year) X 20 (“years” service) = 1000
Perhaps the active duty members should be required to serve longer , have a later MRD or higher age limit (as was done in the FAA with the Air Traffic Controller work force). But the ROA would do well to raise the bar, to be the folks who recognize problems related to our military and seek solutions, to be the conscience the AC often can’t give voice to. Generals and Admirals who have the guts should have another option before “falling on their swords” and the Army/Navy/Air Force Times shouldn’t be the ones to point out when the emperor has no clothes.


Gerald R. Flavel,
LTC USAR (ret)

August 11, 2010 7:06 PM As you know, the Army is steadfast in its determination to transform the total force from a Cold War structured organization into one best prepared to operate across the full spectrum of conflict; from full-scale combat to stability and reconstruction operations, including the irregular war that we face today. This effort includes modernization, modular conversion, rebalancing our forces across the active and reserve components, and a force generation model that provides for continuous operations. Through the Army Plan, we are driving change at an unprecedented pace across the force - Active, Guard, and Reserve -to provide the Combatant Commanders with a broad and necessary set of capabilities required to protect the Nation today and tomorrow."

What he has stated correctly is that our policies of the past Reserve and Guard forces were flawed and insufficient for todays needs. But what was not said was that Individual soldier reserve benefits of Retirement, medical, training, insured employer support, remain exactly the same as they have existed since WWII. The Reservist and Guard Soldier is asked to accept more departures from Family (same burden as active bretheren), jobs, and deployments without projected end just as if we were Active Duty soldiers. We are not paid the same - take the travel, lodging, and costs just to attend drills and AT. We have civilian jobs but can we really expect success in a civilian career with more deployments - who in their right mind will hire a Reserve or Guard soldier? Equally the lack of medical care, funds and support to train properly, lack of Fulltime personnel assigned to our units to sustain even minimal administrative, operational and logistics tasks creates enen more burden upon soldiers in Reserve environment. There is insufficient legislation to insure we are not discriminated against in Civilian workplace, and retirement benefits - well live to 60 before you see the first check - thanks to continued Pentagon resistance.

If I was to suggest some things to consider: (king for a day) Many of these would be common practice in a Business setting for fulltime versus part time employees.

1. Open the door wide to Reserve and Guard soldiers that want to join the Active force - say a 5 year term appointment - there are a lot of soldiers out there that would love to be Active duty... they revert back to Reserve / Guard status at the end of tour. Near impossible for mid-level soldiers to transfer part time to fulltime and back. (One Army)

2. Improve efficiency in training Guard and Reserve in IDT - supporting training doesn't mean leave the entire burden of planning, resourcing and scheduling to a part time chain of Command. Do more than offer just a range, etc... for IDT as well as deploying units.

German Exports to U.S.

With a population of 82.4 million, Germany exported US$89.1 billion worth of merchandise to the United States in 2006, up 5.1% from 2005 and up 42.5% in 4 years.

1. New and used passenger cars …US$19.2 billion (21.6% of Germany to U.S. exports, down 5.3% from 2005)
2. Medicinal, dental and pharmaceutical preparations … $7.3 billion (8.2%, up 16.4%)
3. Other industrial machinery … $3.9 billion (4.4%, up 7.2%)
4. Other scientific, medical and hospital equipment … $3.8 billion (4.2%, up 10.1%)
5. Automotive parts and accessories … $3.7 billion (4.2%, up 1.9%)
6. Engines and engine parts … $2.8 billion (3.2%, up 14.2%)
7. Industrial compressors, engines, generators and pumps … $2.1 billion (2.3%, up 13.8%)
8. Pulp and paper machinery … $1.9 billion (2.1%, up 14.9%)
9. Electric apparatus and parts … $1.9 billion (2.1%, up 4.3%)
10. Measuring, testing and control instruments … $1.9 billion (2.1%, up 11.4%)

Fastest-Growing German Exports to U.S.

Below are American imports from Germany in 2006 with the highest percentage sales increases from 2005.

1. Precious metals other than gold … US$562.2 million (up 104% from 2005)
2. Railway transportation equipment … $82.4 million (up 95%)
3. Television receivers, DVDs and other video equipment … $79 million (up 86%)
4. Copper … $183.7 million (up 69%)
5. Drilling and oilfield equipment … $372.7 million (up 45%)

U.S. Exports to Germany

German imports from the U.S. rose 20.9% to $41.3 billion in 2006, up 55.2% since 2002.

Of American exports to Germany in 2006, the following product categories had the highest values.

1. New and used passenger cars … US$5.2 billion (12.6% of Germany from U.S. imports, up 40.5% from 2005)
2. Pharmaceutical preparations … $2.5 billion (6.2%, up 30%)
3. Medicinal equipment … $2.2 billion (5.4%, up 20.7%)
4. Civilian aircraft engines … $1.9 billion (4.5%, up 5.8%)
5. Computer accessories … $1.7 billion (4.1%, up 4.2%)
6. Civilian aircraft parts … $1.5 billion (3.6%, up 16.7%)
7. Other industrial machines … $1.3 billion (3.2%, up 15.5%)
8. Vehicle parts and accessories … $1.3 billion (3.2%, up 16.5%)
9. Other chemicals … $1.3 billion (3.2%, up 2.4%)
10. Measuring, testing and control instruments … $1.2 billion (2.8%, up 2.4%)

Fastest-Growing U.S. Exports to Germany

Below are American exports to Germany in 2006 with the highest percentage sales increases from 2005.

1. Fuel oil … US$139.5 million (up 62,744% from 2005)
2. Non-military spacecraft … $2.8 million (up 1,267%)
3. Natural gas liquids … $2.1 million (up 541%)
4. Coal … $40.1 million (up 512%)
5. Non-metallic minerals … $53.7 million (up 282%)

Sources

This analysis is based on latest statistics from the US Census Bureau - Foreign Trade Statistics and CIA World Factbook as of the date of article publication.

Hungarian Exports to U.S.

With a population of some 10 million, Hungary exported US$2.8 billion worth of merchandise to the United States in 2007, up 8.5% from 2006 and up 3.8% in four years.

1. Computer accessories …US$649 million (23.1% of Hungary to U.S. exports, down 2.3% from 2006)
2. Telecommunications equipment … $239.8 million (8.6%, up 102.4%)
3. Automobile parts and accessories … $178.2 million (6.4%, down 12.6%)
4. New and used passenger cars … $177.4 million (6.3%, up 740%)
5. Electrical apparatus and parts … $173.5 million (6.2%, up 1.6%)
6. Medicinal, dental and pharmaceutical preparations … $168.6 million (6%, down 38.3%)
7. Measuring, testing and control instruments … $106.8 million (3.8%, up 20%)
8. Industrial engines, compressors and generators … $94.3 million (3.4%, down 1.3%)
9. Computers … $84.1 million (3%, up 326.4%)
10. Goods returned then re-exported to America … $78.3 million (2.8%, up 44.5%)

Fastest-Growing Hungarian Exports to U.S.

Below are selected American imports from Hungary in 2007 with the highest percentage sales increases from 2006.

1. Marine engine and parts … US$22.6 million (up 1,500% from 2006)
2. Railway transportation equipment … $5.9 million (up 896%)
3. New and used passenger cars … $177.4 million (up 740%)
4. Computers … $84.1 million (up 326.4%)
5. Telecommunications equipment … $239.8 million (up 102.4%)

Hungarian Imports from U.S.

Hungarian imports from the U.S. rose 8.7% to $1.3 billion in 2007, up 38.4% since 2003.

Of American exports to Hungary in 2007, the following product categories had the highest values.

1. Computer accessories … US$149.1 million (11.5% of Hungary from U.S. imports, down 13.2% from 2006)
2. Semiconductors … $129.3 million (10%, down 5.7%)
3. Industrial engines … $102.1 million (7.9%, down 14.5%)
4. Electric apparatus … $81.1 million (6.3%, up 38.1%)
5. Other vehicle parts and accessories … $64.2 million (5%, down 2.8%)
6. Measuring, testing and control instruments … $61.5 million (4.8%, up 71.2%)
7. Agricultural machinery and equipment … $49 million (3.8%, up 43.5%)
8. Telecommunications equipment … $45.1 million (3.5%, up 6.1%)
9. Finished metal shapes … $36.1 million (2.8%, up 28.6%)
10. Computers … $29.8 million (2.3%, up 35.1%)

Fastest-Growing Hungarian Imports from U.S.

Below are selected American exports to Hungary in 2007 with the highest percentage sales increases from 2006.

1. Aluminum … US$18.1 million (up 169% from 2006)
2. Printed materials, books … $22.4 million (up 162%)
3. Measuring, testing and control instruments … $61.5 million (up 71.2%)
4. Medicinal equipment … $25.4 million (up 56.1%)
5. Business machines and equipment … $20.4 million (up 55.1%)

Sources

This analysis is based on latest statistics from the US Census Bureau - Foreign Trade Statistics and CIA World Factbook as of the date of article publication.